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Red's the new orange. My, how we've grown.
Way back in 2000, we set out to build a different kind of bank – one focused on helping our Customers save time & money.
We did this by offering simple financial products, giving Savers fee-free checking and savings that they could access from their personal computer. Back then, we were known as this little thing called ING DIRECT USA, and we quickly grew to become the largest direct bank in the country. In 2012, we were acquired by Capital One; and in 2013, we transitioned our ING DIRECT Brand to Capital One 360 – fueled by the same commitment of saving Customers time and money.
The name and logo you see today symbolize that we've come full-circle, with a new family, and the same passion. We're excited about our future, and we're committed to helping you save for yours.
Wondering what our friend the Orange Ball is up to these days?
Thanks to years of saving, the Orange ball is off bouncing around the world.